What is South Korea Famous for?

Last Updated on 3 months ago by traveldrafts

For the Korean chapter of our famous things across the globe series, we have invited our fellow blogger Max (who lived in Korea for three years) of “Dame Cacao” What is South Korea famous for? This is her extraordinary reply!

After three years living in Korea, I think I’ve heard every reason under the sun for visiting South Korea. From cosmetics and K-pop to a childhood friend, Korea is known for many things by people from all walks of life.

Most of these things are intangible, like public figures and cultural practices. Hallyu, or “Korean wave,” is a term coined to describe the growing global popularity of cultural intangibles. 

These days, choosing where to stay in Seoul and beyond often comes down to the reason you came to Korea in the first place. From movie filming locations to upscale shopping, Korea is known for offering something different to people of every generation and nationality.

I’ve spent time in every corner of Seoul, explored Busan a half dozen times, and made several treks down to Jeju Island. Korea is beautiful, but nothing if not consistent & culturally connected with itself.

15 things South Korea is famous for

#1 K-pop

K-pop, or Korean popular music, has been flooding Korean ears for decades now, but it’s only hit the mainstream in the last couple of years. The super-coordinated dancing, futuristic fashion, and polished looks have fans all over the world obsessed with their favorite band.

In the Korean music industry, kids join various labels as trainees and spend many months or years training in singing, dancing, cultural practices, language, and more, until they eventually “debut” as a solo artist or part of a group. 

Whole vocabularies are surrounding K-pop, but the industry can be overwhelming for the uninitiated. Suffice it to say that the most prominent bands can bring fans all the way to Seoul just to see where music videos were shot or to eat at a star’s branded cafe. Bands like BTS and BlackPink, in particular, have crossed cultural barriers, expanding beyond Korea and even Asia over the last two years.

Bonus: KHipHop, or Korean Hip Hop and Rap, is a considerable influence from the Korean diaspora, with many famous K-pop idols later switching to the hip-hop genre.

Large white sculptures with wire figures depict people dancing beneath a "GANGNAM STYLE" sign – an iconic spot for anyone traveling to South Korea, ideal for photos and travel tips in the modern heart of the city.
“GANGNAM STYLE” sign in Seoul

#2 Cinema

While Korean Dramas have been popular throughout Asia for years, thanks to streaming services like Netflix, they’re now hitting the global mainstream.

Part of the appeal of Korean Dramas is that they’re specifically short-term, usually only 1 or 2 seasons, allowing actors to be involved in various projects throughout the year.

Korean movies are also on the rise, however, with the long-running Busan International Film Festival drawing increasingly large crowds every October. This is especially true now, as these cinematic, internationally appealing masterpieces like Okja and Parasite are released in theatres worldwide.

A sandy beach with thatched umbrellas, people strolling or relaxing, a calm sea to the left, and modern buildings rising in the background – perfect for travelers seeking South Korea travel tips or dreaming of traveling to South Korea.
Beach in Downtown Busan

#3 Cosmetics

Korean cosmetics have long been famous in neighboring China and Japan, but have now made their way beyond East Asia thanks to the infamous 12-step skincare routine. In Korea, cosmetics are a category that includes makeup and anything that prepares your face for makeup.

Korean cosmetics take a simultaneously scientific and natural approach to skincare, selling face masks, toners, serums, and sunscreens that purport to keep everything clean and glowing & smelling like organic green tea from Jeju. Warning: this joke has not been tested by the FDA. 

#4 Cosmetic Surgery 

Korea, and Seoul in particular, has become a hub for medical tourism throughout Asia. Known for affordability and professionalism, the hundreds of cosmetic surgery clinics in Seoul alone offer services in at least six languages and often more.

But plastic surgery isn’t only popular for foreigners; Koreans are infamous for being rather blasé regarding cosmetic procedures. Things like double eyelid surgery, breast surgery, facelifts, nose jobs, and jawline surgery are commonplace nowadays.

#5 Fashion trends

Seoul is indisputably the fashion capital of Asia. From modernizing the hanbok (traditional Korean outfit) and bringing back the 90s (fanny packs & circle glasses, anyone?), Korea has become the center for Asian fashion trends.

Shanghai and Bangkok make reasonable efforts to compete, but Seoul Fashion Week is the place to be every fall. Even just walking around the palaces of Seoul, you’ll see how seriously Koreans of all ages take their appearances, from clothing and accessories to makeup and hairstyles.

Take a walk in the neighborhoods of Hongdae and Gangnam any evening of the week, and you’ll get a sense of how much Korean fashion now influences not only the rest of Asia, but Los Angeles, New York, Paris, and beyond.

Three women in traditional Korean hanbok dresses—pink, blue, and purple—cross a pedestrian bridge in a South Korean city. Modern buildings, a 7-Eleven store, and traffic lights set the scene: great travel tips for anyone wanting to travel to South Korea!
3 girls wearing hanboks, the traditional Korean women’s clothes

#6 Buddhist Temples

Korea’s Buddhist temples and ancient royal palaces have their own style. With a unique color scheme of red, teal, and blue, the sharp angles & gentle curves of these multi-tiered temples are unmistakable. Korea has temples everywhere, from downtown Seoul to remote mountain villages and seaside resorts.

The traditional Korean palatial buildings with ornate roofs and wooden pillars rest on stone foundations, surrounded by an earthen courtyard and vegetation. Ideal for those seeking travel tips for visiting South Korea under cloudy skies.
Changgyeonggung Palace in Seoul

#7 Samsung & Hyundai (삼성 & 현대)

These are two of the biggest companies in Korea and have even become household names worldwide.

While Samsung is best known as a TV or phone manufacturer outside Korea, it employs tens of thousands of people and manufactures many types of gadgets in the country.

Hyundai is a car manufacturer with numerous brands, but it’s also involved in steel, banking, oil, and department stores, among others. For a long time, both Samsung and Hyundai were among the biggest & most powerful employers due to their manufacturing volumes, and this hasn’t changed much in recent years.

#8 The 2018 Winter Olympics

Held in the northeastern province of Gangwon, the 2018 Winter Olympics put Korea on the map for many people. But what you may not realize is that the influx of visitors helped many Koreans, too.

It forced the country to build a more efficient transportation system to the northeastern coast and translate many of the most helpful apps into English, Chinese, and Japanese. In the coming years, the changes made during the Olympics will also make your own visit to Korea even easier, whether you realize it or not!

What is south Korea known for
2018 Winter Olympics in Pyeongchang, Korea | photo by Dame Cacao

#9 Incredible internet

Korea and Japan supposedly tie on this one, but Korea’s internet connection is unbeatable. Unlike their eastern neighbors, they have free Wi-Fi everywhere: in cafes, movie theatres, public parks, and beaches. Koreans love staying connected, as evidenced by the reach and strength of their internet infrastructure.

#10 Taekwondo

This may seem like a small thing, but ask any Korean, and they’ll most likely tell you that they took taekwondo lessons as a kid. It’s sort of a rite of passage here, much more popular than golf or table tennis. Also, if you call taekwondo ‘Japanese’ or ‘Chinese,’ prepare for a flying kick to the face. Or at least the closest wooden board.

#11 Socks

This is a bit out there, but socks are super cheap in Korea, and when I was younger a lot of Korean friends would joke that their Korean relatives had come to visit and all they brought them was socks & underwear. Well, and kimchi (see below).

#12 Kimchi

This is the national food of Korea, and it is very pungent. The most basic kimchi recipe involves fermenting napa cabbage with salt, sugar, tiny shrimps, hot pepper paste, and a whole lot of other basic flavors, like garlic and onion, for weeks or longer.

The result is a mishmash of complex flavors most strongly characterized by salt & spicy heat. While most kimchi is made with cabbage, popular alternatives include radish and onion greens. As I learned over three years of working in Korea, a meal isn’t a meal without kimchi & rice. Most of my students even had kimchi & rice with soup for breakfast every morning and lunch every afternoon.

A selection of various marinated and pickled foods, mostly red and spicy, are displayed on stainless steel trays with orange tongs in a market showcasing what you can eat in South Korea. Labels in Korean and Japanese are visible on the trays.

#13 Soju

This clear liquor is traditionally distilled from rice and famously served in green bottles priced at less than $1 USD each. Soju comes in original and several fruit flavors, made by over a dozen companies of varying sizes.

The traditional flavor was the world’s best-selling liquor a few years back, topping vodka, rum, and tequila. There are even special glasses for taking shots of soju, and when you sit down for a group meal, you usually bring both a beer glass and a soju shot glass. Soju is especially popular with Korean barbecue.

#14 North Korea

Ironically, one of the things Korea is known for is its northern neighbor. The two were actually part of the same country up until World War II, when they were split apart, and each half was left in the care of either the Axis or the Allied powers.

With the support of the US and other allied forces, South Korea has now developed to be light-years ahead of North Korea, yet the two are inextricably linked. With a shared language and broadly shared culture & cuisine, there are definite similarities. But I think it’ll be long before you ask Koreans ‘North or South?’

A view through binoculars shows a city with buildings, fields, and distant mountains under a cloudy sky; a tall communications tower stands on a hill in the background—an inspiring scene for anyone planning a trip to South Korea.
Seeing North Korea in person is surreal

#15 Park Geun-Hye

If the name isn’t familiar, this is partly because Koreans would rather you forget she exists altogether. But you may better know Park Geun-Hye as the jailed ex-president of Korea, ousted by her own people in 2017 for taking the advice of a psychic she hired with government funds, among other illegal things.

Warning: this is a cesspool of conspiracy theories, so set aside some time if you decide to jump down this rabbit hole.

After many months of nationwide protests and petitions, former President Park was tried and found guilty in 2018. She’s now been fined over $16 million USD and is spending 24 years in prison to pay for her crimes.

As you hopefully realize by now, Koreans rightfully take great pride in their food, natural beauty, and the strength of their community—especially when they feel it needs defending.

* Cover photo by Dame Cacao



After three years of living in South Korea, Max Gandy now travels the world researching and recording stories about chocolate & cacao. She’s a certified chocolate maker, freelance writer, award-winning blogger, and host of the podcast ‘Chocolate On The Road.’ Follow her travels on her website at Dame Cacao.

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What is South Korea famous for?