Unlike most of the other travel sites, the story of traveldrafts.com doesn't start with its founders quitting their jobs to travel! It actually starts with them accepting a new job, in a new country, Angola! In some way, you could say that traveldrafts.com (or its predecessor) is Angolan, or at least it was born in Angola!
Traveldrafts.com started as CoupleRTW.com because we wanted to share our adventures in Africa, both as expats and as travelers. Angola is a very interesting country with some of the most beautiful sceneries we have seen, but it's mostly unknown to the outside world, thus we decided to get to know it better, travel, experience and share it!
After 3 years in Angola, we returned to Portugal and continued to develop this project with two series of posts. One is focused on Portugal, called Portugal Travel Guide where we explore our home country and share all the great local secrets and insights! The other is our unique "50 things travel guide" where we share everything you need to know about traveling to a country. In these guides, we explore the people, the travel attractions, the food and drinks, the costs of traveling and how to travel.
Travel Drafts was created to provide quality information about traveling, namely independent, adventurous travel! We are passionate about traveling and want to share this passion with you by providing both travel inspiration and great tips.
Meet the team
The story behind the brand
We wanted a simple, easy to remember name and logo, which was connected with the idea of traveling and had a meaningful symbology. The new brand name "travel drafts" evokes the idea of planning a trip which is ultimately the goal of the site, provide great travel info to help people have great trips!
After a long process of experimenting we decided that the symbol should reference to an Astrolabe. The Astrolabe was an instrument used to make astronomical measurements, typically of the altitudes of celestial bodies, and in navigation for calculating latitude, before the development of the sextant. This instrument was used by navigators to calculate their location in the map and it's an iconic symbol of the Portuguese Age of Discoveries, thus being a perfect symbol to a travel site founded by Portuguese!
In our logo, the Astrolabe is represented with a dark yellow in an analogy to the golden color of the ancient astrolabes. The typographies highlight the word drafts in agreement with the word's meaning. Together, the symbol and the typography make the new brand in accordance with the site's identity and with a unique presence.